New Range Rover Sport premiere
The New Range Rover Sport has made its global premiere with a dramatic world-first climb up a flooded dam spillway in Iceland.
The epic ascent saw New Range Rover Sport resist the surging torrent of water flowing down the ramp of the Karahnjukar Dam – the biggest of its kind in the world – at a rate of 750 tonnes per minute. A loss of traction risked plunging down the perilous 90m drop at the base of the spillway to the valley floor below.
The third generation of Land Rover’s luxury performance SUV is the most desirable, technologically advanced and capable yet, mixing an imposing road presence with instinctive driving responses using the most advanced combination of chassis technologies ever fitted to a Land Rover.
The successful spillway ascent was screened for the first time at an exclusive launch event at Jaguar Land Rover’s Advanced Product Creation Centre in Gaydon, UK. Official James Bond stunt driver Jessica Hawkins was behind the wheel as the New Range Rover Sport demonstrated its grip, traction, performance and composure, completing the latest in a series of challenges for Land Rover’s luxury performance SUV. Previous feats include a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.
If you want to see it in action watch ‘Spillway’ tonight - the dramatic film that charts the new Range Rover Sport’s high-intensity ascent of the dam spillway.
The film will simulcast across Sky Sports Main Event and Sky Sports Premier League channels tonight ahead of the hugely anticipated Spurs v Arsenal game. In addition, a high-impact 30” TVC using Sky Media’s “shoppable” QR capability will promote Spillway during the half-time break, followed by another opportunity to see it immediately after Sky’s football show.