Having just realised that the majority of Land Rover owners have dogs, the firm have decided to cash in on this revelation and created some neat little premium pet packs that should make life even more comfortable for man’s best friend on car journeys.

Each Pet Pack includes a selection of specially chosen accessories to suit a range of requirements. They include a premium quilted load space liner to protect against paw prints, a foldable pet carrier, access ramp, spill-resistant water bowl and a portable rinse system for those muddy walks.

Finbar McFall, Product Marketing Director said: “Land Rover is all about enjoying the great outdoors and that goes hand-in-hand with dog ownership for many customers.

“Our customers told us that the comfort of their dogs on car journeys is crucial. They are part of the family and we recognise that. Our new Pet Packs will allow dogs to travel in real comfort and make journeys simpler and more relaxing for animals and at the same time protect the inside of owners’ vehicles.”

The Pet Packs are available for every model in the Land Rover family and are priced from £360.37 in the UK:

• Pet Load Space Protection Pack, £482
  Includes quilted load space liner, full-height luggage partition and spill-resistant water bowl

• Pet Transportation Pack, £360.37
  Includes foldable pet carrier, spill-resistant water bowl and load space rubber mat

• Pet Care and Access Pack, £887.56
  Includes full-height luggage partition, quilted load space liner, pet access ramp and portable rinse system

Accessories will be available to purchase as part of the Pet Packs above or individually dependant on customer choice.

The portable rinse system holds up to 6.5-litres of water and delivers up to five minutes of continuous flow depending on which of the five spray settings is being used. It is ideal for washing your pet or rinsing off wetsuits or muddy bikes.

The foldable pet access ramp is perfect for helping older or smaller dogs into the rear load space without the need to lift them and is capable of supporting up to 85kg. It features aluminium side panels and a plastic centre section with a high grip tread pattern and rubber feet to prevent it from slipping.

Once inside, the foldable pet carrier provides a safe and comfortable way for dogs to travel. With a lightweight metal frame, quilted fabric cushion and net windows, the carrier is available alongside a 350ml spill-resistant water bowl. The practical design features a large lip and anti-slip rubber base to prevent water from escaping on everything but the roughest terrain.

The premium quilted load space liner is designed to protect the floor, rear seat backs and side wall carpets from muddy paw prints. Manufactured from a soft quilted fabric with an integral rubber mat and detachable bumper protector, it is easy to wipe clean and tailored to fit the vehicle.

For more information on the new Land Rover pet accessories, which are available for the Discovery Sport, Discovery, Range Rover Evoque, Range Rover Velar, Range Rover Sport and Range Rover, click here: www.landrover.co.uk