World Premiere: Renault Arkana Unveiled
At the Moscow Motor Show, Renault will unveil the Arkana show car as a world premiere, and it's not a bad looker. Renault describe it as a distinctive coupé-crossover, even though it has 4-doors, and are announcing it as a new 'global' vehicle, though it won't be sold in Europe.
The C-segment is currently the most dynamic and challenging sector of the automotive industry, especially SUVs. Customers’ needs are getting more and more diverse. Arkana is born from those customers’ new expectations. It proposes a balance between the elegance of a saloon and the sturdiness of an SUV, a kind of BMW X-Class...
“The Arkana show car is a distinctive 4-door crossover, striking balance between the elegance of a saloon and the powerful stance of an SUV. We have dialed in specific Renault cues, with a strong design, strength and sensuality with a French touch,” says Laurens Van den Acker – Senior-Vice-President, Corporate Design of Groupe Renault
This new production vehicle will be produced and marketed in different countries throughout the world, beginning with Russia in 2019. Renault Arkana will be later manufactured and sold in Asia and other regions, with this same unique design but adapted also to local customers’ expectations. There are no plans for the model to be sold in Europe.
Renault reckons that Russia ranks as their number two market and is set to become the Group’s leading market by the end of their plan.
“The idea for this innovative concept came from Russia and the project was conducted with the strong involvement of Renault Russia teams. Arkana will meet Russian customers’ aspirations but also the ones of new customers in many countries worldwide, enabling Renault to further pursue its international growth as part of its Drive the Future strategic plan,” says Nicolas Maure – Senior-Vice-President, Chairman of Eurasia Region.