SsangYong Motors UK to become KGM Motors and confirm new UK model line-up and future product launches
SsangYong Motor UK is excited to announce its renaming to KGM Motors UK (KGM) with immediate effect.
Boasting a rich automotive legacy spanning over 70-years, the company was originally founded as Ha Dong-Hwan Automobile Manufacturing back in January 1954, and this latest announcement marks a significant step for the Korean manufacturer with a new era of innovation and global market expansion.
With a revised model line-up as part of its recent corporate rebrand aimed at elevating the overall product quality to deliver premium craftsmanship and innovation, KGM Motors UK has also confirmed a unified design approach and an expansive future product line-up. This move signifies KGM Global's proactive intent to redefine its brand image and diversify its offerings in the UK market, moving beyond the outdated perception centred on 'value for money'.
Kevin Griffin, managing director of KGM UK, said: “The re-interpretation of the future design vision draws heavily on our unique heritage. As with the new brand identity, this marks a new era for both design and product, with all models moving forward adhering to this exciting, new approach – and we have some exciting new model launches coming.”
Future products will resume the original characteristics of a tough vehicle designed for adventure through the contrast between aesthetic elements of colour, texture, and modelling to complement the natural world and reflect the sensibilities of the customer. The product line-up will also pay tribute to the heritage of the original Korando and Musso, which are regarded as symbols of strength in Korean automobile history.
The latest designs from KGM are set to further establish their brand as an authentic supplier of SUVs and pick-up trucks, meeting the demands of their customers while simultaneously staying attuned to the latest trends in the automotive industry. This will incorporate eco-friendly powertrains, a response to the increasing need for sustainable mobility that is shaping the future of driving.
By adopting these eco-friendly powertrains, KGM manoeuvres to a forward-thinking vehicle manufacturer, demonstrating its commitment to meeting the needs of both its customers and the environment.
The highly anticipated launch of the Torres ICE and Torres EVX in the UK is planned for Q1 of 2024. Concurrently, the development of concept models BEV pick-up truck (0100), a BEV mid-sized SUV (KR10), and a BEV large SUV (F100) will continue with the collaboration of BYD, utilising BEV-dedicated platforms. The mass production of O100 and KR10 is expected to commence mid 2024, with more information being released in due course.
