‘TUSCADERO’ Pink is reintroduced for JEEP’s 2024 WRANGLER

Back by popular demand, the exterior paint colour - an audacious, deep and intense chromatic magenta - is making its highly anticipated return as an option on the iconic, new-for-2024 Jeep Wrangler.

“Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4x4 Day 2024.” 

Tuscadero is part of the lengthy lineup of vivid, special-run, limited-edition colours that have previously added customisation and appeal to Jeep Wrangler. These include Gobi, Gecko, Chief and Nacho. The 2024 Jeep Wrangler is now available in nine eye-catching exterior colours, including: Tuscadero, Anvil (new for 2024), Earl, Firecracker Red, Granite Crystal, Silver Zynith, Hydro Blue, Bright White and Black.

A limited number of 2024 Jeep Wranglers in Tuscadero will arrive in the UK in Q3. They will be available in Sahara and Rubicon trim, paired with the black hard top or the optional Sky One-Touch powertop.